3rd Front Page LIIAR Analysis

Language - Right away we see the focus of the the magazine as the metal band Avenged Sevenfold, for those who don't know the band is a metal/hard rock genre, which is why they're featured on the cover of METAL HAMMER, they're also shown to be rebellious with the black and white theme along with the tattoos. We can also see the large bold title which looks as though it has been sprayed on with a stencil like a piece of graffiti, this enforces the rebellious stereotype, the camera is also placed below the band to show them as being powerful, they're also in a midshot to show the full of the band, this lets the reader see the band and would draw in the fans of this band to add to the readership of the magazine. The splash caption which you can't see here due to it haing been cut off, mentions 'Jimmy' as we can see from the photo there is 4 members of the band, however there used to be 5, however he also is shown to be remembered by his drum and the graffiti work behind the band, showing that although he's gone that he's still watching over them and the fact that his drum and the graffiti is highlighted in light shows that they think of him as a powerful figure and that they worship his memory, the lead singer is also showing that part of the love of the memory by praying as he's sat on Jimmy's drum.

Institution - METAL HAMMER is published by Future Publishing. The institution is also assumed to be targeting people who prefer alternative/metal music, hence why the front cover features a well known alternative/metal band.

Ideaology - The ideology which we can see behind this front cover is something such as that they want to show that such a high profile band wants to be featured by this magazine, however the band itself has been non-exsistant for a little while due to the loss of the drummer, Jimmy Sullivan (The Rev) which I have mentioned is one of the main themes of this front cover due to the things such as the main singer with his hands in a praying position and the street art of him behind the band, showing us that the band thinks of him as watching over them and possibly making sure that he is not forgotten as such.

Audience - From research into the band I discovered that the age of listener's range from the lower ages of around 13/14 to around the earlier 20's, we can also assume from the different variety of dress which the band has we can assume that the listeners have different varities which might have similarities with the band, for example dark clothes/tattoos/short hair sort of thing.

Representation - The image which is actually on the front cover could be seen as an attempt to make alternative/metal bands look differently in the light of the public, for example at the minute there's different amounts of what people look like and the stereotypes which are associated with the bands type of music. This could be a reason for that to change by showing that alternative/metal bands do have real feeling and the fact that they lost a member and he is the main theme of this cover is fundamental in this change of feeling for the style of the band. The fact that rock/metal music is also stereotyped as music from hell etc. is also the opposite of the main singers posture in the way that he is also praying also shows that they are the opposite of the stereotype or are trying to break the mould.