Language - The language on this contents page features main house colours such as Black, Red and White, which are fairly common colours in the music magazine industry, this can make the magazine seem quite simple and easy on the eyes which allows the producer to then add in lots of other visual effects such as pictures/offers, lots of splash images and the like also. We can also see a snippet on the right which lets the audience see what the editor has to say about the magazine and genre as it is today. Straight away in the bottom right the readers are drawn to the offer of 'HAMMER MERCH' highlighted by the use of an attractive female, this also makes the user explore the page more due to the fact that it's in the complete opposite end of the page, thus showing off more of the page add to that visual's included in this contents page and then we have a large sort of colour bomb which draws the reader into different parts of the page showing more of the magazines content, this is helped along by the use of the large white numbers in the corners of the photos which are obviously page numbers which then are also documented on the left side of the page which shows another little caption to the page, letting the user know what is on it and what they can expect to learn.Insitution - METAL HAMMER is an institution which produces the magazine however the institution which actually handles all of the printing and distribution of the magazine is a company called Future Publishing, from this contents page we can assume it targets people who obviously like the genre of metal and then we can also use this to work out that because of this the page shows off a lot of high profile bands or solo acts to do with metal, due to the point that people who check magazines generally look at the front cover and the contents page to see what is included in the magazine.
Ideology - From this contents page we can work out that the magazine wants to give it's users the best that it can, be this the best acts, the best pictures of live action or simply the best that it can be or do, we can tell this from the amount of pictures which are taken with high quality cameras or in the thick of the action on a stage or near to one, this sort of thing also helps bring in customers to the magazine and increase the fanbase. Due to the ideal of wanting to be the best that we can tell they have, they also have a lot of different stories/interviews as well as the ones which are shown off in the contents page pictures.
Audience - From the look of the bands/people in the pictures on this front cover we can tell that the audience could range from 20's to the early 30's/later 20's we can also deduce that the audience generally have long hair/a large amount of hair/facial hair, this helps us in the fact that people are easier to recognise when they're associated with this type of music. We can also assume that they might dress or rather style themselves in this type of image such as with the makeup or long hair, we can also see that the majority of musicians in the magazines are wearing dark clothes, allowing us to make the connection between fans and their musician idols dress sense.
Representation - The representation side of the contents page is something similar to the audience side of it, in the general opinion of the public the appearence of darker clothes, tattoos and longer hair being something scary and different, this magazine breaks a lot of boundaries in that respect, showing off these things which are one of the reasons that the magazine is labelled alternative/metal oriented, we also see the makeup aspect of some bands, with the large picture in the middle right showing off one of the larger metal bands, KISS, which are notorious for their facepaint/makeup aspect of the music act, what with their appearence on the contents page it also changes it to a more serious metal magazine, especially with the representation of the metal genre throught the clothes/make up and other parts of the genre's dangerous background.
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